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Google distorted the digital advertising market in its own favour.
The European Commission and the French competition authority have found that Google abused its dominant position in online advertising from at least January 2014 to September 2025 to systematically favour its own ad exchange, AdX.
Specifically, Google gave AdX advantages in auctions that were unavailable to competing ad exchanges, supplied AdX with exclusive information on rivals’ bids, and deliberately channelled demand from Google Ads and DV360 to AdX — rather than to the platform offering the best terms.
What authorities, courts and the media say
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